Back in the early 2000s when I was still relatively new to working full time in Information Technology, there were always customers who said “Apples can’t get viruses.” This was so wrong, wrong, wrong, and showed the general ignorance of people when it came to computers, although that ignorance really wasn’t their fault. I knew full well it was part of the Apple fanboi culture to proclaim that Apple computers couldn’t get viruses, although it was never officially stated by Apple to be the case.
Fast forward 17 years later and for the past month, Apple has had a set of advertisements that I’ve seen on the web in video format and on twitter, among other places, that state “you wouldn’t get a PC virus, if you’re computer was an iPad Pro.”
To that, I have to say…
Apple breaking out old, has-been and ignorant arguments reeks of desperation and stupidity and methinks they are fearful of competition from the Microsoft’s Surface series of products. No doubt many will fall for these advertisements and doing a spot check of a couple of articles about it claim that the takeaway from these commercials is that Apple is up to it’s usual “funny” or “cute” self because the message is so obvious in its literal form.
Except that it’s not funny or cute. It’s really stupid. And it’s blatantly trying to get people to think that Apple products don’t get viruses or are somehow more secure.
Back in 2008, I purchased my first ever Apple product, an Apple MacBook Pro. I did this because Microsoft Windows Vista was a complete shit show of a product, a true embarrassment equaled only by my seventh grade social skills. I said at the time that if Apple were smart, they would tune and beef up OS X and bring in a better application ecosystem, then they could outperform Microsoft in both revenue and market share. Instead they did something arguably smarter – brought out the iPad. I said in 2010 when it was unveiled and after I had used one that it was the perfect consumer tablet. But the keyword was consumer – it wasn’t going to be a business or work computer and I said this repeatedly at the time, even as industry analysts happily chugged the Apple cock saying the iPad would ultimately become a true PC replacement.
Seven years and a plethora of models later, most are in agreement now that not even the latest iPad Pro is a MacBook replacement, much less a business PC replacement. With Microsoft bringing out true innovation in their Surface line while Apple simultaneously left the computer lines that run Mac OS X (now macOS) to practically die, Apple obviously sees the problems that lie ahead for itself in the short term. This is just more ebb and flow of the Information Technology tides, as nearly a decade from now I’m sure Apple will be back to being at untouchable status.
For the record – I purchased a Surface Book a year ago and love it. It’s everything it was advertised to be. The Surface dock, however, is the biggest piece of shit I’ve ever purchased and works maybe half of the time. I finally gave up on it about a month ago and tossed it into my spare computer parts bin, as it will be much easier to simply unplug the laptop, monitor, and USB hub and take the Surface Book with me than troubleshooting the black brick turd known as the Surface dock.