So I got an email from AMC Theatres a little while ago about a free advanced screening for The Hitman’s Bodyguard at 7:00 at my local White Marsh theater sponsored by gofobo. It said I was receiving the email because I am an AMC Stubs Premiere member. I’ve previously been to several gofobo screenings and it took me to the gofobo site and I scored a ticket for myself, or so I thought.
Gofobo screenings can fill up if you don’t get there early because they give away more tickets than seats to ensure a full house, but I got there a half hour early, which was plenty of time, especially since most of the movies don’t sell out unless you get there with only a few minutes to spare. I asked a woman who takes tickets where to line up for the movie and she said I first had to get a physical ticket. So, I went to the counter to get a physical ticket and the guy said it was sold out and that I couldn’t see the movie. This was all fine, well and good, except the guy had a giant stack of VIP passes (whatever that means) professionally printed on quality stock paper to hand out to people to get access to the movie for free from August 21-24. The whole thing smelled strongly of a bait and switch.
As I left, a guy saw that I had the pass in the parking lot and approached me and asked if I knew we were supposed to go to the theater days in advance to get the ticket. I had no idea that was the case. I still wouldn’t have that big of a problem with it all if the movie wasn’t starting at the tail end of rush hour. White Marsh is only 2 or 3 miles from my house, but in the shit show Perry Hall and White Marsh rush hour that means 20 minutes one way. And who would want to go to The Avenue at White Marsh twice to see a movie, once to get a ticket and once to watch the movie?
The jury is out in my mind as to whether or not this was a true bait and switch. If the movie gets shit reviews, I will feel strongly that it was a bait and switch and that they were simply giving away free tickets for the movie after it opened to pad their numbers after the opening weekend and the bad reviews and bad word of mouth spread. Regardless, I won’t bother with any AMC Stubs Premiere advanced screening passes in the future.