Back in 2007, I bought the Blade Runner: Final Cut Blu-ray. After viewing it, I asked the question “Is Blade Runner: Final Cut the best movie ever made?” on myspace. I personally found it to be a flawless movie and while I’m not going to disagree with certain criticisms of the movie, I will disagree with a reviewer if it is not at least on their best science fiction films list.

So, I was excited to see Blade Runner: 2049 last weekend. As mentioned here, that didn’t happen, thanks again to AMC Theatres. This weekend my son was going to a birthday party at the cheap movie theatre, so my daughter wanted to go and see The Emoji Movie. So, we went and after viewing it, I have to ask the question “Is The Emoji Movie the Worst Movie Ever Made?”

It’s really that bad.

I had extremely low expectations going into the movie thanks to following Chris Stuckmann’s reviews and seeing a 0% on Rotten Tomatoes earlier in the year (the current 10% fresh rating has to be from fake reviews), but those extremely low expectations still weren’t met. Honestly, I couldn’t find a single redeeming quality of the movie. The plot was lame, the characters were lame, the animation was lame and the jokes weren’t even jokes. Here’s an actual joke from the movie:

The high five emoji bumps into the coffee emoji and says “Oh hi tea.”

The coffee emoji then says “I’m not tea, I’m coffee.”

Quality stuff and I’m sorry I spoiled that punchline for you. My daughter laughed once during the whole movie. I don’t remember what she laughed at, but it wasn’t at this “joke”. There was also a big “reveal” or “plot twist” that was attempted and fell remarkably flat. There was also a shot at men from the primary female character at one point, which is obligatory for everything on the big or small screen in the past two decades, but I found it kind of odd since I thought we were past that since everyone has been deemed one single sex and gender now by the very same people who take shots at men. There were also awkward edits and transitions in the first half of the movie.

But none of this is what makes it eligible for “worst movie ever” status. What makes it eligible is that the movie’s plot is simply there to take the viewer from one commercial to the next. No, seriously, that’s all the movie is – it’s one sequence of commercials. If you would like to have the experience of watching The Emoji Movie, here’s how to do it in the comfort of your home. Take a ten dollar bill out of your wallet, burn it, then go online and watch extended commercials for WeChat, Candy Crush, Just Dance, Spotify, Twitter, Instagram and Dropbox. In fact, doing this would probably be far more entertaining.

The Just Dance commercial, oops, I mean segment of the movie is particularly egregious as is the Candy Crush commercial, which is simply a tutorial of how to play the game. About half way through the movie, I wondered where the inside jokes were for adults that were having to watch the movie, but I quickly remembered there weren’t even any jokes for the kids, so it didn’t matter. But then, towards the end of the movie when it got to Dropbox, I realized the Dropbox commercial showing off its supposedly powerful security features was there for the adults because what kid is going to be interested in Dropbox?

The day after I watched the movie, I happened across The Film Theorists on youtube and they had just released a video talking about this exact thing. They make a strong argument that what The Emoji Movie did should be highly illegal:

But the fact that it’s one big sequence of commercials is actually not the most egregious thing about the movie. That accolade goes to the fact that they somehow got legendary Sir Patrick Stewart to voice the poop emoji in this movie. I guess everyone has their price.

I’ll have to revisit my “worst movies ever” list to give it some thought on where this one will be placed on it. Sure, there are plenty of “worse” movies, but it’s a very short list for ones from major studios (in this case, Sony) or movies that take themselves seriously. In the mean time, I have to give a couple of notes on the movie-going experience. It was at the cheap theatre, which I hadn’t been to in over a decade and couldn’t even remember. So I didn’t know what I was getting into, but my expectations were pretty low for the theatre experience too.

Some family towards the front of the theatre had brought in a ~2 year old child who was either crying or shouting for the first third of the movie before the mom and toddler had to leave. This is par for the course for any movie for kids, so it didn’t annoy me. About ten minutes after they left, a loud sound like a wild boar snorting started up and continuously made noise. At first, I thought it was some part of the movie, but it continued and as I looked around, I found that it was a man two rows ahead of us making the sound. I then came to the realization that the entire row of ~8 people two rows ahead of us were all mentally disabled people.

Wild boar man made his sound for about five minutes straight before stopping and started up two more times before the movie ended while others intermittently clapped or made noise. I didn’t have a problem with it either and what I’m trying to say is the theatre experience was the same, if not better, than the AMC White Marsh 16 Theatres, which I haven’t been able to go to two times in a row now. The screen and sound were both acceptable at the cheap theatre and I think I’ll go back.